H&M Puts Real Models’ Heads on Fake Bodies
http://jezebel.com/5865114/hm-puts-real-model-heads-on-fake-bodies
I recently found this article, which talks about how H&M takes photos of models’ heads and puts those images on the shoulders of computer-produced images of bodies in order to show off their clothes as best as possible. I obviously find this really problematic. The fact that this is essentially telling women that their clothes look best on a body that doesn’t actually exist tells women that they should be striving to fit an image that doesn’t actually exist. This takes the whole photo-shopping issue that we talked about in class to a new level and this, rather obviously, relates to our readings on the beauty myth, so I just wanted to share it. Here’s a photo of some of the ads H&M is currently running:
